Knowing what the visitors in your audiences did on your site is much easier with our Google (Universal) Analytics Integration. This is a destination integration that allows you to set a Google Analytics dimension and / or fire an event to Google Analytics. Firing events to Google Analytics also allows for AdWords remarketing.

What You Will Need

To create the Universal Analytics destination you'll need to use an existing Audience or create a new one. In the Audience click on the "Universal Analytics" tab.

Setting a Custom Dimension
Universal Analytics has 20 custom dimensions available (200 for Premium) that FunnelEnvy can set if a user is in the Audience. The Audience name is sent as the value to Google Analytics with the dimension.

To set a dimension make sure "Set as Dimension" is checked and enter a value from 1-20 (1-200 for Premium) as the Dimension ID. Save the audience and the dimension will start being set for every user that meets the audience and destination conditions. 

Once the dimension is set you can use it in Google Analytics custom reports to view the activity of visitors in your audiences on the site.

Firing a Google Analytics Event
An Audience can also be configured to send a Google Analytics event every time someone in the audiences visits the site. To enable this make sure "Send as Event" is checked and enter values for Category, Action and optionally Label. Note that you can use any values for these.

Once the audience is saved events will start being sent immediately when a visitor in a particular audience comes to the site with the FunnelEnvy snippet installed.