Configuring Destination Integrations
The destination section of FunnelEnvy audiences defines how visitors are sent to the campaign management platforms.
Note: Destinations do not need to be configured for Google Tag Manager (data layer) based integrations as this is native and can not be deactivated or configured.
When you create an audience you can send it to every configured destination. This allows you to ensure consistency between the audiences that are being targeted.
An example would be a coordinated onsite messaging campaign delivered via Optimizely and a retargeting campaign through AdRoll.