Optimizely Destination

The FunnelEnvy platform has a native “sync” between Audience Destinations and Optimizely Audiences. When the checkbox is checked, creating or updating an Audience Destination will create or update a corresponding audience in Optimizely that can be used for targeting in an experiment.


If a user meets the conditions for the audiences as well as the destination they will be added to the corresponding Optimizely audience in real time.

This document describes how to set up Optimizely Experiments with FunnelEnvy Audience.