Configuring Destination Integrations

The destination section of FunnelEnvy audiences defines how visitors are sent to the campaign management platforms.

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Note: Destinations do not need to be configured for Google Tag Manager (data layer) based integrations as this is native and can not be deactivated or configured.


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When you create an audience you can send it to every configured destination. This allows you to ensure consistency between the audiences that are being targeted.


An example would be a coordinated onsite messaging campaign delivered via Optimizely and a retargeting campaign through AdRoll.